Social media, as a great content dissemination platform, can be friends or foes of your Intellectual Property. Of course, it all depends on how you handle them.
Each social media has its own procedure, here are a few of them:
They offer automated content identification system, privacy violation claims, trademark infringement, copyright infringement, and other legal claims.
Intellectual property owners of “music, movies, TV shows, video games, and other protected materials” can use this tool to identify content matches automatically. In cases of matches, the owner decides whether to monetize (place an advertisement on that video), track (capture data about the audience), or block (remove the display of the video).
If, as a user, you understand that you have received a Content ID claim by mistake, either because you have exclusive rights to the content or your content does not infringe on the rights of others, you have the option to contest this claim.
The challenge is sent to the owner, and in his/her response, the owner can: withdraw or maintain the claim, remove the video, or not react. If the owner fails to respond within 30 days, the Content ID claim expires.
If the challenge is rejected, you can also appeal. In this appeal, the holder has 30 days to respond: with the withdrawal of the claim, the removal of the video, or no response.
This process allows you to “manually” report copyright infringement.
This process gives you the option to react to a Copyright Infringement Notification and seek to restore your content.
- Facebook and Instagram
They offer form to file copyright claims:
Reporting a Violation or Infringement of Your Rights – Facebook
Copyright Report Form – Instagram
They offer different forms to claim the unauthorized trademark use, unauthorized use of copyright materials, sale or promotion of counterfeit goods, impersonation of a brand, among others.
If we are going to use social networks to disseminate or promote our intangible assets, we must know the terms and conditions they offer us.