The final episode of Intangiblia™ season 7 explores the enduring value of intellectual property (IP) after products fade from the market. It examines six companies, illustrating how their IP continues to generate value through restructuring, licensing, and strategic design. The discussion highlights innovation’s resilience, emphasizing how well-crafted IP outlasts initial commercial setbacks. Continue reading The Afterlife of Innovation: Can IP Outlive the Business That Created It?

The post discusses the significance of brand recognition through Lindt’s Gold Bunny, emphasizing how effective brand identity leads to consumer acknowledgment without labels. It explores legal challenges in trademarking familiar designs and highlights Lindt’s strategy of refining its claims to protect distinctive features, ultimately achieving legal recognition for its brand identity. Continue reading Case Study: Lindt’s Gold Bunny Trademark Saga

Why Your Instinct Might Be Costing You the Deal Most people walk into a negotiation thinking they need a better number. A higher royalty, a stronger clause, a clearer timeline. What they are actually shaping is something much bigger. They … Continue reading What Kind of Negotiator Are You, Really?

The episode explores how love, while instinctive, is shaped by commerce and intellectual property law. It discusses fourteen legal battles that reveal how trademark and copyright protect expressions of love, from chocolates and flowers to music and digital platforms, ensuring clarity, authenticity, and trust in romantic expressions worldwide. Continue reading Love, Law, And The Valentine Economy