Intellectual Property in social media

Social media, as a great content dissemination platform, can be friends or foes of your Intellectual Property. Of course, it all depends on how you handle them.

Each social media has its own procedure, here are a few of them:

  • YouTube

They offer automated content identification system, privacy violation claims, trademark infringement, copyright infringement, and other legal claims.

Content ID

Intellectual property owners of “music, movies, TV shows, video games, and other protected materials” can use this tool to identify content matches automatically. In cases of matches, the owner decides whether to monetize (place an advertisement on that video), track (capture data about the audience), or block (remove the display of the video).

Dispute a Content ID claim

If, as a user, you understand that you have received a Content ID claim by mistake, either because you have exclusive rights to the content or your content does not infringe on the rights of others, you have the option to contest this claim.

The challenge is sent to the owner, and in his/her response, the owner can: withdraw or maintain the claim, remove the video, or not react. If the owner fails to respond within 30 days, the Content ID claim expires.

If the challenge is rejected, you can also appeal. In this appeal, the holder has 30 days to respond: with the withdrawal of the claim, the removal of the video, or no response. 

Copyright Infringement Notification

This process allows you to “manually” report copyright infringement.

Copyright counter notification

This process gives you the option to react to a Copyright Infringement Notification and seek to restore your content.

  • Facebook and Instagram

They offer form to file copyright claims:

Reporting a Violation or Infringement of Your Rights – Facebook

Copyright Report Form – Instagram

  • Twitter

They offer different forms to claim the unauthorized trademark use, unauthorized use of copyright materials, sale or promotion of counterfeit goods, impersonation of a brand, among others.

If we are going to use social networks to disseminate or promote our intangible assets, we must know the terms and conditions they offer us.

Comment | Comentario

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.