Podcast

Season 4, Episode 2. Shalini Sitamaran – Turning Brand Identity into Profit

Unlock the secrets to transforming your trademarks into lucrative assets with our latest episode of Intangiblia. Join me, Leticia Caminero, and our distinguished guest, Shalini Sitamaran, an IP law expert with a rich background in physics and finance. Together, we uncover the critical steps to crafting a comprehensive trademark strategy, emphasizing registration, monitoring, and the power of the Madrid Protocol to conquer global markets. By the end of this episode, you’ll view intellectual property in a whole new light and be ready to leverage it like never before.

Our conversation navigates innovative pathways for monetizing trademarks beyond their traditional roles. Discover how licensing, brand extensions, and collaborations can propel your brand to new heights, using real-world examples from iconic brands. We explore the fascinating world of cross-branding and the potential of AR and VR technologies to offer immersive experiences that captivate audiences. With careful planning, these strategies can help your brand tap into diverse customer segments and elevate its market presence.

Finally, we tackle the exciting yet challenging landscape of influencer marketing and global trademark issues, sharing insights on maintaining brand integrity while maximizing reach. As we look ahead, we highlight the importance of staying adaptable in a rapidly evolving digital marketplace. From AI and data analytics to sustainability practices, learn how to anticipate changes and seize opportunities for continued brand success. Tune in for a thought-provoking discussion that promises to reshape your approach to brand monetization.

Playing Around INTA 2026: A Scenario Game for IP Lawyers – Intangiblia™

We’re in London at the INTA 2026 Annual Meeting, but we’re not doing a standard conference recap. We wanted to show how intellectual property work can be creative, inventive, and even fun, so we built THE INVENTIVE MINDSET GAME, a scenario game, and handed real IP lawyers a stack of tricky client prompts.Each prompt forces a choice: do you follow the client’s exact instructions, take an inventive counseling path, bring in an AI assist tool, or throw a curveball and plan for the worst-case scenario. From a smart home invention to a viral character and an influencer launching a skincare line, we dig into the practical decisions behind patent strategy, trademark protection, and copyright, including how to think about prior art, claim scope, brand control, and what “commercialization” actually demands.We also talk about the unglamorous but critical details that can make or break an IP strategy: picking the right trademark classes, avoiding coverage that doesn’t match the business, and sequencing filings when budgets are tight. If you’re a founder, creator, in-house counsel, or just curious about how IP law works in the real world, you’ll leave with clearer mental models and sharper questions to ask before you file anything.Subscribe for more stories and practical IP insights, share this with a friend building a brand, and leave a review if the game format helped you think differently about IP. What would you choose first: safe, inventive, AI-assisted, or curveball?Send us Fan MailCheck out "Protection for the Inventive Mind" – available now on Amazon in print and Kindle formats.The views and opinions expressed (by the host and guest(s)) in this podcast are strictly their own and do not necessarily reflect the official policy or position of the entities with which they may be affiliated. This podcast should in no way be construed as promoting or criticizing any particular government policy, institutional position, private interest or commercial entity. Any content provided is for informational and educational purposes only.
  1. Playing Around INTA 2026: A Scenario Game for IP Lawyers
  2. Sports As IP Strategy
  3. The Afterlife of Innovation: Can IP Outlive the Business That Created It?
  4. Case Study: Lindt’s Gold Bunny Trademark Saga
  5. What Kind of Negotiator Are You, Really?

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