Season 5, Episode 28. Dynamic Justice: AI on the Frontlines of Sports IP Protection

The race between pirates and rights holders has entered a new era where algorithms call the shots. Across six countries on three continents, courts are embracing AI as the referee of intellectual property rights in sports broadcasting, delivering a game-changing shift in enforcement speed and effectiveness.

From hockey arenas in Toronto to cricket grounds in Mumbai, sophisticated AI systems now fingerprint legitimate broadcasts, instantly detect unauthorized streams, and trigger court-ordered blocks in real-time. The result? Millions of viewers watching pirated streams suddenly find their screens going dark mid-match as algorithms blow the whistle on infringement.

This episode takes you inside landmark cases where technology and law converge. In Canada, broadcasters secured dynamic blocking orders that update during live games. Spain’s La Liga won the right to target entire server infrastructures. French courts ordered VPN providers to block pirate access. Ireland extended Premier League protections through 2027. And India’s cricket authorities gained “dynamic plus” injunctions to shut down rogue apps and mirror sites as they appear.

What makes these cases revolutionary is how they’ve normalized algorithm-driven enforcement. Courts now trust AI detection as reliable evidence and trigger for immediate action. Internet service providers publish their blocking obligations as routine notices. The technology that once seemed futuristic has become the everyday referee of digital rights.

For pirates who once stayed ahead of enforcement by constantly shifting domains and servers, the game has fundamentally changed. They now face an opponent that moves at machine speed, identifying and blocking new infrastructure faster than humans can respond. It’s a buzzer-beater for intellectual property that’s reshaping the global sports streaming landscape.

Ready to understand how AI is revolutionizing IP enforcement? Subscribe now and discover why the algorithm might be the most powerful player in today’s sports broadcasting game.

Want to develop your own IP protection strategy? Check out “Protection for the Inventive Mind” – available now on Amazon in print and Kindle formats.

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Jean Marc Seigneur – In Trust We Build: Designing the Future of Digital Reputation Intangiblia™

What if your glasses could spot a deepfake before your gut does? We sit down with Jean Marc Seigneur, a veteran researcher of decentralized trust, to map where security failed, where it’s catching up, and how proof—not vibes—will anchor the next decade of digital life. From central bank digital currencies to NFTs that carry qualified electronic signatures, we unpack how legal recognition and cryptography can finally meet in the middle, turning tokens into enforceable rights and payments into reliable public infrastructure.We also go beyond buzzwords to the missing pieces: education and design. Friendly apps hide sharp edges, so we talk about why countries need their own experts, not just imported tech, and how wallets must evolve with safer recovery, better defaults, and interfaces that explain risk without slowing you down. AI raises the stakes, so we explore signed videos, verifiable identities, and provenance trails that help you tell a real voice from a cloned one at a glance. Reputation won’t live on a web page for long; it’s moving into the physical world as augmented overlays that can help or harm depending on what they reveal and to whom.Bias won’t vanish either, because human trust is social and local. We discuss how to balance peer signals with regulators’ oversight, why transparency about AI use will give way to tracking human effort, and what a time-based “work token” could add to creative markets. The red thread across it all—payments, NFTs, augmented humans, and AI media—is simple and demanding: protect freedom while proving claims. If we want technology that empowers rather than deceives, we have to design, debate, and defend the trust layer itself.Enjoy the conversation? Subscribe, share with a friend who cares about digital trust, and leave a review to help more curious minds find the show.Send us a textCheck out "Protection for the Inventive Mind" – available now on Amazon in print and Kindle formats. The views and opinions expressed (by the host and guest(s)) in this podcast are strictly their own and do not necessarily reflect the official policy or position of the entities with which they may be affiliated. This podcast should in no way be construed as promoting or criticizing any particular government policy, institutional position, private interest or commercial entity. Any content provided is for informational and educational purposes only.
  1. Jean Marc Seigneur – In Trust We Build: Designing the Future of Digital Reputation
  2. Vlada Mentink – Lean, Smart, and Automated: The Entrepreneur’s Guide to Working with AI
  3. Heidrun Wechter-Essig – The Board Whisperer: Power, Pivots, and Playing the Long Game
  4. Anna Aseeva – Sustainable by Code: Rethinking Tech Governance from IP to AI
  5. Vipin Saroha – Beyond the Dashboard: How Data and AI Are Rewiring Public Value

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