Podcast

Jean Marc Seigneur – In Trust We Build: Designing the Future of Digital Reputation

What if your glasses could spot a deepfake before your gut does? We sit down with Jean Marc Seigneur, a veteran researcher of decentralized trust, to map where security failed, where it’s catching up, and how proof—not vibes—will anchor the next decade of digital life. From central bank digital currencies to NFTs that carry qualified electronic signatures, we unpack how legal recognition and cryptography can finally meet in the middle, turning tokens into enforceable rights and payments into reliable public infrastructure.

We also go beyond buzzwords to the missing pieces: education and design. Friendly apps hide sharp edges, so we talk about why countries need their own experts, not just imported tech, and how wallets must evolve with safer recovery, better defaults, and interfaces that explain risk without slowing you down. AI raises the stakes, so we explore signed videos, verifiable identities, and provenance trails that help you tell a real voice from a cloned one at a glance. Reputation won’t live on a web page for long; it’s moving into the physical world as augmented overlays that can help or harm depending on what they reveal and to whom.

Bias won’t vanish either, because human trust is social and local. We discuss how to balance peer signals with regulators’ oversight, why transparency about AI use will give way to tracking human effort, and what a time-based “work token” could add to creative markets. The red thread across it all—payments, NFTs, augmented humans, and AI media—is simple and demanding: protect freedom while proving claims. If we want technology that empowers rather than deceives, we have to design, debate, and defend the trust layer itself.

Enjoy the conversation? Subscribe, share with a friend who cares about digital trust, and leave a review to help more curious minds find the show.

Zodiac Season, Litigation Rising – Intangiblia™

Can you copyright a horoscope, enhance a century-old tarot deck and claim protection, or assign your stage name and lose it in court? We open the year by charting the legal sky where creativity, belief, and branding intersect—and sometimes collide. From a syndicated astrologer’s claim that near-identical forecasts kept running without a license, to a software company’s short-lived effort to assert control over historical time zone data, we unpack the crucial line between ideas and expression, facts and creativity, public domain and protectable derivative work.We also step into the studio with the icons. The Walter Mercado saga reveals how a personal brand can be transformed into a trademark owned by someone else, with lasting consequences for the artist behind it. Along the way, we explore what separates simple restoration from original creativity in tarot publishing, why databases of raw facts remain free for all, and how small wording choices in daily horoscopes can carry real legal weight. The thread tying it all together: the cosmos is shared; the way we package it is not.Expect practical takeaways for creators, publishers, and entrepreneurs: register original writing, document design decisions, start from public-domain sources rather than competitors’ upgrades, and read every clause before assigning names, logos, or likenesses. If you’re building an astrology app, launching a zodiac product line, or reviving classic esoteric art, this deep dive will help you navigate trademarks, copyrights, and contracts without dimming your creative light.Enjoy the episode? Follow the show, share it with a friend who loves law or the stars, and leave a quick review to help others find us. What boundary do you think should exist between shared culture and private ownership? Tell us—your take might shape a future episode.Send us a textCheck out "Protection for the Inventive Mind" – available now on Amazon in print and Kindle formats. The views and opinions expressed (by the host and guest(s)) in this podcast are strictly their own and do not necessarily reflect the official policy or position of the entities with which they may be affiliated. This podcast should in no way be construed as promoting or criticizing any particular government policy, institutional position, private interest or commercial entity. Any content provided is for informational and educational purposes only.
  1. Zodiac Season, Litigation Rising
  2. From Spark to Impact, the Conscious Path of an Idea
  3. Mireille Gomes – Can Algorithms Heal? Reimagining Health Equity with AI and Data Justice
  4. Jean Marc Seigneur – In Trust We Build: Designing the Future of Digital Reputation
  5. Vlada Mentink – Lean, Smart, and Automated: The Entrepreneur’s Guide to Working with AI

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