Season 5, Episode 27. The Art of Licensing: Turning Ideas into Empires
Every masterpiece you’ve ever consumed likely passed through a licensing agreement first. That catchy song in your favorite commercial? Licensed. The superhero logo on your coffee mug? Licensed. The technology powering your smartphone? Licensed hundreds of times over. Licensing represents … Continue reading Season 5, Episode 27. The Art of Licensing: Turning Ideas into Empires