Tag: royalties

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Season 5, Episode 27. The Art of Licensing: Turning Ideas into Empires

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Every masterpiece you’ve ever consumed likely passed through a licensing agreement first. That catchy song in your favorite commercial? Licensed. The superhero logo on your coffee mug? Licensed. The technology powering your smartphone? Licensed hundreds of times over. Licensing represents … Continue reading Season 5, Episode 27. The Art of Licensing: Turning Ideas into Empires

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Season 5, Episode 15. Worth Fighting For: IP, Lawsuits, and the Art of Valuation

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The episode of Intangiblia delves into the valuation of intellectual property (IP), highlighting its true worth in legal and commercial contexts. Through landmark cases, the podcast discusses methodologies for valuing IP and illustrates how values differ globally, emphasizing the importance of pricing and proof in protecting creative work. Continue reading Season 5, Episode 15. Worth Fighting For: IP, Lawsuits, and the Art of Valuation