High market value is usually the main goal of products and services providers. Quality or certain properties distinguish them from others and causes a positive impression to the consumers.
The certification mark grants to products or services a verified quality, since the holder of such mark is in charge of standardizing, supervising and controlling them through transmissions of proceedings, usages, knowledge and models to the users.
The certification mark should be registered in the National Office of Industrial Property (ONAPI) and it is used by a license agreement between the holder and the users, in which rights and obligations are established, including the obligation to comply with the Regulations of Use.
The Regulations of Use requires prior approval from the national authority regulating the corresponding product or services. Furthermore, these regulations must contain the following elements:
- Identify products and/or services subject to the certification
- Quality, components, origin or any other attribute of products and/or services
- Characteristics guaranteed by the presence of the certification mark
- Control measures in charge of the holder, before and after authorized use of the certification mark, along with the penalties for non-compliance.