Season 3, Episode 4. Trademark yourself – Shondra Cheris

Put your registration where your mark is! Shondra Cheris gives us a practical guide to trademark registration. 


Shield your trademark – Peter Hlavnicka and Anthony Keats Intangiblia™

Those closest to you are the ones capable of causing more significant harm. So for our last episode of the season, we talked with Peter Hlavnicka and Anthony Keats about trademark protection and their books: “Protecting the Brand: Counterfeiting and Grey Markets” and “Protecting the Brand: Busting the Bootlegs.”
  1. Shield your trademark – Peter Hlavnicka and Anthony Keats
  2. Designing your protection – Margaret Polson
  3. Coverage for accidental IP infringement – Patrick R. Goold
  4. Against progress – Jessica Silbey
  5. Trademark yourself – Shondra Cheris

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