Season 4, Episode 2. Shalini Sitamaran – Turning Brand Identity into Profit

Unlock the secrets to transforming your trademarks into lucrative assets with our latest episode of Intangiblia. Join me, Leticia Caminero, and our distinguished guest, Shalini Sitamaran, an IP law expert with a rich background in physics and finance. Together, we uncover the critical steps to crafting a comprehensive trademark strategy, emphasizing registration, monitoring, and the power of the Madrid Protocol to conquer global markets. By the end of this episode, you’ll view intellectual property in a whole new light and be ready to leverage it like never before.

Our conversation navigates innovative pathways for monetizing trademarks beyond their traditional roles. Discover how licensing, brand extensions, and collaborations can propel your brand to new heights, using real-world examples from iconic brands. We explore the fascinating world of cross-branding and the potential of AR and VR technologies to offer immersive experiences that captivate audiences. With careful planning, these strategies can help your brand tap into diverse customer segments and elevate its market presence.

Finally, we tackle the exciting yet challenging landscape of influencer marketing and global trademark issues, sharing insights on maintaining brand integrity while maximizing reach. As we look ahead, we highlight the importance of staying adaptable in a rapidly evolving digital marketplace. From AI and data analytics to sustainability practices, learn how to anticipate changes and seize opportunities for continued brand success. Tune in for a thought-provoking discussion that promises to reshape your approach to brand monetization.

Zodiac Season, Litigation Rising Intangiblia™

Can you copyright a horoscope, enhance a century-old tarot deck and claim protection, or assign your stage name and lose it in court? We open the year by charting the legal sky where creativity, belief, and branding intersect—and sometimes collide. From a syndicated astrologer’s claim that near-identical forecasts kept running without a license, to a software company’s short-lived effort to assert control over historical time zone data, we unpack the crucial line between ideas and expression, facts and creativity, public domain and protectable derivative work.We also step into the studio with the icons. The Walter Mercado saga reveals how a personal brand can be transformed into a trademark owned by someone else, with lasting consequences for the artist behind it. Along the way, we explore what separates simple restoration from original creativity in tarot publishing, why databases of raw facts remain free for all, and how small wording choices in daily horoscopes can carry real legal weight. The thread tying it all together: the cosmos is shared; the way we package it is not.Expect practical takeaways for creators, publishers, and entrepreneurs: register original writing, document design decisions, start from public-domain sources rather than competitors’ upgrades, and read every clause before assigning names, logos, or likenesses. If you’re building an astrology app, launching a zodiac product line, or reviving classic esoteric art, this deep dive will help you navigate trademarks, copyrights, and contracts without dimming your creative light.Enjoy the episode? Follow the show, share it with a friend who loves law or the stars, and leave a quick review to help others find us. What boundary do you think should exist between shared culture and private ownership? Tell us—your take might shape a future episode.Send us a textCheck out "Protection for the Inventive Mind" – available now on Amazon in print and Kindle formats. The views and opinions expressed (by the host and guest(s)) in this podcast are strictly their own and do not necessarily reflect the official policy or position of the entities with which they may be affiliated. This podcast should in no way be construed as promoting or criticizing any particular government policy, institutional position, private interest or commercial entity. Any content provided is for informational and educational purposes only.
  1. Zodiac Season, Litigation Rising
  2. From Spark to Impact, the Conscious Path of an Idea
  3. Mireille Gomes – Can Algorithms Heal? Reimagining Health Equity with AI and Data Justice
  4. Jean Marc Seigneur – In Trust We Build: Designing the Future of Digital Reputation
  5. Vlada Mentink – Lean, Smart, and Automated: The Entrepreneur’s Guide to Working with AI

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