Season 4, Episode 4. Erik M. Pelton – Building a Bold Brand: The Foundations of Trademark Protection

Unlock the secrets to crafting a brand that not only captures hearts but also stands firm in the legal arena. Join us as Erik Pelton, a renowned trademark attorney and former examiner at the US Patent and Trademark Office, shares his expertise on building memorable and legally protectable brand names. With Erik’s guidance, learn how to avoid the common pitfalls that many businesses stumble into and discover the strategic advantage of securing trademark protection early on. This episode promises to equip you with the knowledge to lay a solid foundation for your brand’s future success.

Navigate the emotional and strategic challenges of small business branding with us. Through personal stories and real-world examples, we delve into the complexities of trademark protection and the importance of a strong brand name. From addressing trademark infringement issues to exploring resolutions outside of court, we highlight how proactive intellectual property protection serves as essential insurance. For small businesses with limited resources, investing in trademark protection isn’t just wise, it’s crucial for sustainable growth and partnership opportunities.

Helen Epega: Opera, Synesthesia, and the Invention of Access – Intangiblia™

A live show can be thrilling for one person and terrifying for another, especially when the room offers only vague warnings like “flashing lights.” We sit down with composer, writer, and inventor Helen Epega (The Venus Bushfires) to unpack how synesthesia shapes her world, why it can feel magical and overwhelming at the same time, and how that lived experience becomes a blueprint for better accessibility in the arts.We trace Helen’s journey from Nigeria to London and into opera, where she creates Song Queen, a pidgin English opera that pushes back on who gets cultural legitimacy on elite stages. She shares the surprising mix of welcome, skepticism, and long-term influence that comes with expanding tradition rather than rejecting it. From there we get into her methodology, “Access as Creative Core™,” where accessibility is built into the creative architecture from the first draft, not bolted on at the end.That philosophy leads to HiQuu®, her patent-pending accessibility technology platform for live performance accessibility and digital environments. HiQuu aims to translate a venue’s environment into sensory cues and options like captioning or visual prompts so neurodiverse, blind, and D/deaf audience members can attend together, not in segregated sessions. We also dig into intellectual property, patents, and creator rights in the age of generative AI, including why training on creative work without consent or payment damages the pipeline and why creator-led innovation must guide policy.If you care about inclusive design, assistive tech, copyright, patents, opera, or the future of the creative industry, this conversation offers concrete examples and a bigger vision for belonging. Subscribe, share with a friend who loves live performance, and leave a review with one change you want to see in arts access.Send us Fan MailCheck out "Protection for the Inventive Mind" – available now on Amazon in print and Kindle formats.The views and opinions expressed (by the host and guest(s)) in this podcast are strictly their own and do not necessarily reflect the official policy or position of the entities with which they may be affiliated. This podcast should in no way be construed as promoting or criticizing any particular government policy, institutional position, private interest or commercial entity. Any content provided is for informational and educational purposes only.
  1. Helen Epega: Opera, Synesthesia, and the Invention of Access
  2. John Degen: Celebrating Authors, Protecting Creativity
  3. Cécile Deniard: The Human Voice Inside Every Translation
  4. Felene Cayetano: Libraries, Authors, And The Caribbean
  5. Mikaela Taivassalo: Keeping Minority Languages Alive In A Digital Book World

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