The digital world has transformed how we interact with technology, and nothing exemplifies this more than biometric data. From unlocking our smartphones with a glance to entertaining ourselves with animated avatars that mimic our expressions, our unique physical characteristics have become the keys to our digital lives. But this convenience comes with significant legal complications that are reshaping the technological landscape.

Biometric data encompasses anything that makes you uniquely you – face geometry, voice prints, iris scans, your walking gait, and even your heartbeat. Unlike passwords or PINs, these identifiers cannot be changed if compromised, making them simultaneously valuable and vulnerable. This immutability has sparked a global conversation about who owns your biometric information and how it can be used.

The legal framework governing biometric data varies dramatically worldwide, with Illinois leading the charge in the United States through its Biometric Information Privacy Act (BIPA). This groundbreaking legislation requires explicit consent before collecting biometric data and provides individuals with the right to sue companies directly. The impact of BIPA became evident when Facebook settled a class action lawsuit for $650 million over its face-tagging feature, which scanned user photos without permission. This settlement didn’t just compensate Illinois residents; it fundamentally changed how technology companies approach biometric data collection.

The ripple effects continued with White Castle facing potential liability of $17 billion for scanning employee fingerprints without proper consent. The Illinois Supreme Court ruled that each unauthorized scan constituted a separate violation, multiplying damages exponentially. This interpretation sent shockwaves through the business community, prompting urgent reviews of biometric policies and practices.

Beyond individual companies, entire business models have been challenged. Clearview AI, which scraped billions of images from social media to build a facial recognition database, faced legal challenges across multiple continents. In the European Union, regulators classified facial data as “special category data” under GDPR, leading to multimillion-euro fines and bans on Clearview’s operations in several countries. The message was clear: just because photos are publicly available doesn’t mean the biometric data they contain is up for grabs.

Social media platforms haven’t escaped scrutiny either. TikTok settled a $92 million lawsuit over allegations it collected users’ face and voice data without consent. Interestingly, the settlement couldn’t shield the company from future claims, highlighting that biometric privacy is an ongoing obligation, not a one-time compliance issue.

The conversation extends beyond Western democracies. In China, traditionally known for widespread surveillance, a law professor successfully challenged a wildlife park’s mandatory facial recognition system, arguing it violated consumer rights. This case sparked national debate and influenced China’s Personal Information Protection Law, which now treats biometric identifiers as sensitive personal information requiring explicit consent – similar to European standards.

India’s experience with the Aadhaar program, the world’s largest biometric ID system, led to landmark rulings on privacy as a fundamental right and established limits on how biometric data could be used, even by the government. The Supreme Court of India upheld the program for welfare schemes but restricted its expansion into private services, emphasizing that efficiency cannot override consent.

Beyond privacy concerns, intellectual property battles are raging over who owns the methods for collecting and using biometric data. Companies like Apple face patent infringement claims over features like Face ID and Touch ID, while others battle over the technologies that verify whether a face on camera is a real person or a sophisticated fake. These “liveness detection” patents have become especially valuable as deepfakes and digital impersonation grow more sophisticated.

The regulatory landscape continues to evolve rapidly. While Illinois, Texas, and Washington have specific biometric privacy laws, other states rely on broader consumer protection frameworks. The European Union’s upcoming AI Act proposes banning real-time facial recognition in public spaces except for narrow law enforcement purposes. China restricts private companies’ use of facial recognition while maintaining government applications. India’s new Digital Personal Data Protection Act classifies biometric data as sensitive and requires clear consent for processing.

What emerges from this global patchwork of regulations and lawsuits is a clear trend: facial recognition and biometric technologies cannot operate without transparency, consent, and accountability.

Zodiac Season, Litigation Rising – Intangiblia™

Can you copyright a horoscope, enhance a century-old tarot deck and claim protection, or assign your stage name and lose it in court? We open the year by charting the legal sky where creativity, belief, and branding intersect—and sometimes collide. From a syndicated astrologer’s claim that near-identical forecasts kept running without a license, to a software company’s short-lived effort to assert control over historical time zone data, we unpack the crucial line between ideas and expression, facts and creativity, public domain and protectable derivative work.We also step into the studio with the icons. The Walter Mercado saga reveals how a personal brand can be transformed into a trademark owned by someone else, with lasting consequences for the artist behind it. Along the way, we explore what separates simple restoration from original creativity in tarot publishing, why databases of raw facts remain free for all, and how small wording choices in daily horoscopes can carry real legal weight. The thread tying it all together: the cosmos is shared; the way we package it is not.Expect practical takeaways for creators, publishers, and entrepreneurs: register original writing, document design decisions, start from public-domain sources rather than competitors’ upgrades, and read every clause before assigning names, logos, or likenesses. If you’re building an astrology app, launching a zodiac product line, or reviving classic esoteric art, this deep dive will help you navigate trademarks, copyrights, and contracts without dimming your creative light.Enjoy the episode? Follow the show, share it with a friend who loves law or the stars, and leave a quick review to help others find us. What boundary do you think should exist between shared culture and private ownership? Tell us—your take might shape a future episode.Send us a textCheck out "Protection for the Inventive Mind" – available now on Amazon in print and Kindle formats. The views and opinions expressed (by the host and guest(s)) in this podcast are strictly their own and do not necessarily reflect the official policy or position of the entities with which they may be affiliated. This podcast should in no way be construed as promoting or criticizing any particular government policy, institutional position, private interest or commercial entity. Any content provided is for informational and educational purposes only.

1. Zodiac Season, Litigation Rising 32:08
2. From Spark to Impact, the Conscious Path of an Idea 31:16
3. Mireille Gomes – Can Algorithms Heal? Reimagining Health Equity with AI and Data Justice 35:34
4. Jean Marc Seigneur – In Trust We Build: Designing the Future of Digital Reputation 01:07:27
5. Vlada Mentink – Lean, Smart, and Automated: The Entrepreneur’s Guide to Working with AI 52:40