Reimagining Intellectual Property in the Age of Luxury Tech: I’m curating this exclusive side event in Geneva on September 1 during the Luxury Innovation Summit. Limited seats, apply now to join the conversation.

On this episode, we discuss how the explosive growth of the influencer economy has created a fascinating new frontier in intellectual property law, where personal brands clash with corporate interests and digital avatars raise unprecedented legal questions.

This episode unpacks the high-stakes IP battles reshaping the $20 billion influencer industry, revealing how savvy creators protect their most valuable asset, their identity. Through compelling case studies like Charli D’Amelio’s strategic trademark registrations and the legendary “Battle of the Kylies” between Jenner and Minogue, we explore how influencers transform fleeting social media fame into lasting, legally-protected brand equity.

But the legal landscape doesn’t just apply to human influencers. We venture into the uncanny valley of virtual personalities like Lil Miquella and Noonoouri, examining how these digital beings, composed entirely of intellectual property, navigate contracts, licensing, and disclosure requirements. As luxury brands increasingly embrace these pixel-perfect ambassadors who never age and never sleep, the boundaries between creative assets and personas continue to blur.

The global response to these challenges reveals fascinating cultural and legal differences. From Tennessee’s groundbreaking AI-ELVIS Act protecting voice rights to China’s comprehensive regulations on “deep synthesis” content, we witness how legal frameworks worldwide are evolving to address deepfakes, digital cloning, and the ownership of virtual identities.

Whether you’re an influencer building your personal brand, a marketer navigating partnership agreements, or simply curious about the legal infrastructure behind social media fame, this episode offers crucial insights into who truly owns your digital presence—and how to protect it. Remember: in the high-stakes world of influence, the law isn’t here to rain on your parade; it’s here to ensure you own the parade itself.

Subscribe now to explore the intersection of intellectual property and digital influence, and join us at the Luxury Innovation Summit 2025 in Geneva this September for our special event on IP in the age of luxury technology.

Granit Zela: The Job Where You Argue With Every Sentence – Intangiblia™

A great translation can feel effortless, which is exactly why so many people underestimate what it takes. We sit down with Granit Zela, an Albanian poet, writer, university lecturer, and award-winning literary translator, to get honest about the craft behind “bringing a book into another language” and the real intellectual property questions hiding inside every sentence.Granit takes us back to an isolated childhood in northeastern Albania, where discovering his father’s small library became a turning point. From Jules Verne to 1001 Nights, he explains how reading created passageways out of loneliness and toward authorship, and why that early relationship with words still shapes how he writes and translates today.From there, we zoom out to the larger literary ecosystem: Forum 26, cultural exchange, and what smaller language communities need to remain vibrant in an era of global platforms and dominant languages. We also get practical and specific about translator rights and publishing norms: clear contracts, proper attribution, transparency, and fair remuneration, grounded in one powerful idea that should guide copyright law and copyright reform alike: the literary translator is the author of the translation.We close with the stakes for sustainability and the future, including digital publishing and AI training on books. If technology changes everything, how do we keep consent, control, and fair pay from disappearing? Subscribe to Intangibilia, share this conversation with your network, and leave a review with your take on what “fair” should mean for authors and translators.Send us Fan MailCheck out "Protection for the Inventive Mind" – available now on Amazon in print and Kindle formats.The views and opinions expressed (by the host and guest(s)) in this podcast are strictly their own and do not necessarily reflect the official policy or position of the entities with which they may be affiliated. This podcast should in no way be construed as promoting or criticizing any particular government policy, institutional position, private interest or commercial entity. Any content provided is for informational and educational purposes only.

1. Granit Zela: The Job Where You Argue With Every Sentence 38:25
2. Margrét Tryggvadóttir: How Author Protects Stories In The Age Of Streaming And AI 50:59
3. Helen Epega: Opera, Synesthesia, and the Invention of Access 37:15
4. John Degen: Celebrating Authors, Protecting Creativity 38:10
5. Cécile Deniard: The Human Voice Inside Every Translation 01:15:57