Podcast

Season 5, Episode 21. Influencers, Inc.: Chasing Clout, Creating Clones

Reimagining Intellectual Property in the Age of Luxury Tech: I’m curating this exclusive side event in Geneva on September 1 during the Luxury Innovation Summit. Limited seats, apply now to join the conversation.

On this episode, we discuss how the explosive growth of the influencer economy has created a fascinating new frontier in intellectual property law, where personal brands clash with corporate interests and digital avatars raise unprecedented legal questions.

This episode unpacks the high-stakes IP battles reshaping the $20 billion influencer industry, revealing how savvy creators protect their most valuable asset, their identity. Through compelling case studies like Charli D’Amelio’s strategic trademark registrations and the legendary “Battle of the Kylies” between Jenner and Minogue, we explore how influencers transform fleeting social media fame into lasting, legally-protected brand equity.

But the legal landscape doesn’t just apply to human influencers. We venture into the uncanny valley of virtual personalities like Lil Miquella and Noonoouri, examining how these digital beings, composed entirely of intellectual property, navigate contracts, licensing, and disclosure requirements. As luxury brands increasingly embrace these pixel-perfect ambassadors who never age and never sleep, the boundaries between creative assets and personas continue to blur.

The global response to these challenges reveals fascinating cultural and legal differences. From Tennessee’s groundbreaking AI-ELVIS Act protecting voice rights to China’s comprehensive regulations on “deep synthesis” content, we witness how legal frameworks worldwide are evolving to address deepfakes, digital cloning, and the ownership of virtual identities.

Whether you’re an influencer building your personal brand, a marketer navigating partnership agreements, or simply curious about the legal infrastructure behind social media fame, this episode offers crucial insights into who truly owns your digital presence—and how to protect it. Remember: in the high-stakes world of influence, the law isn’t here to rain on your parade; it’s here to ensure you own the parade itself.

Subscribe now to explore the intersection of intellectual property and digital influence, and join us at the Luxury Innovation Summit 2025 in Geneva this September for our special event on IP in the age of luxury technology.

Helen Epega: Opera, Synesthesia, and the Invention of Access – Intangiblia™

A live show can be thrilling for one person and terrifying for another, especially when the room offers only vague warnings like “flashing lights.” We sit down with composer, writer, and inventor Helen Epega (The Venus Bushfires) to unpack how synesthesia shapes her world, why it can feel magical and overwhelming at the same time, and how that lived experience becomes a blueprint for better accessibility in the arts.We trace Helen’s journey from Nigeria to London and into opera, where she creates Song Queen, a pidgin English opera that pushes back on who gets cultural legitimacy on elite stages. She shares the surprising mix of welcome, skepticism, and long-term influence that comes with expanding tradition rather than rejecting it. From there we get into her methodology, “Access as Creative Core™,” where accessibility is built into the creative architecture from the first draft, not bolted on at the end.That philosophy leads to HiQuu®, her patent-pending accessibility technology platform for live performance accessibility and digital environments. HiQuu aims to translate a venue’s environment into sensory cues and options like captioning or visual prompts so neurodiverse, blind, and D/deaf audience members can attend together, not in segregated sessions. We also dig into intellectual property, patents, and creator rights in the age of generative AI, including why training on creative work without consent or payment damages the pipeline and why creator-led innovation must guide policy.If you care about inclusive design, assistive tech, copyright, patents, opera, or the future of the creative industry, this conversation offers concrete examples and a bigger vision for belonging. Subscribe, share with a friend who loves live performance, and leave a review with one change you want to see in arts access.Send us Fan MailCheck out "Protection for the Inventive Mind" – available now on Amazon in print and Kindle formats.The views and opinions expressed (by the host and guest(s)) in this podcast are strictly their own and do not necessarily reflect the official policy or position of the entities with which they may be affiliated. This podcast should in no way be construed as promoting or criticizing any particular government policy, institutional position, private interest or commercial entity. Any content provided is for informational and educational purposes only.
  1. Helen Epega: Opera, Synesthesia, and the Invention of Access
  2. John Degen: Celebrating Authors, Protecting Creativity
  3. Cécile Deniard: The Human Voice Inside Every Translation
  4. Felene Cayetano: Libraries, Authors, And The Caribbean
  5. Mikaela Taivassalo: Keeping Minority Languages Alive In A Digital Book World

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