Season 5, Episode 21. Influencers, Inc.: Chasing Clout, Creating Clones

Reimagining Intellectual Property in the Age of Luxury TechI’m curating this exclusive side event in Geneva on September 1 during the Luxury Innovation Summit. Limited seats, apply now to join the conversation.

On this episode, we discuss how the explosive growth of the influencer economy has created a fascinating new frontier in intellectual property law, where personal brands clash with corporate interests and digital avatars raise unprecedented legal questions.

This episode unpacks the high-stakes IP battles reshaping the $20 billion influencer industry, revealing how savvy creators protect their most valuable asset, their identity. Through compelling case studies like Charli D’Amelio’s strategic trademark registrations and the legendary “Battle of the Kylies” between Jenner and Minogue, we explore how influencers transform fleeting social media fame into lasting, legally-protected brand equity.

But the legal landscape doesn’t just apply to human influencers. We venture into the uncanny valley of virtual personalities like Lil Miquella and Noonoouri, examining how these digital beings, composed entirely of intellectual property, navigate contracts, licensing, and disclosure requirements. As luxury brands increasingly embrace these pixel-perfect ambassadors who never age and never sleep, the boundaries between creative assets and personas continue to blur.

The global response to these challenges reveals fascinating cultural and legal differences. From Tennessee’s groundbreaking AI-ELVIS Act protecting voice rights to China’s comprehensive regulations on “deep synthesis” content, we witness how legal frameworks worldwide are evolving to address deepfakes, digital cloning, and the ownership of virtual identities.

Whether you’re an influencer building your personal brand, a marketer navigating partnership agreements, or simply curious about the legal infrastructure behind social media fame, this episode offers crucial insights into who truly owns your digital presence—and how to protect it. Remember: in the high-stakes world of influence, the law isn’t here to rain on your parade; it’s here to ensure you own the parade itself.

Subscribe now to explore the intersection of intellectual property and digital influence, and join us at the Luxury Innovation Summit 2025 in Geneva this September for our special event on IP in the age of luxury technology.

Women Who Built The Modern World Intangiblia™

What if the modern world looked different because the credits finally did too? We set out to restore names to the ideas that power daily life, sharing sixteen stories of women whose discoveries span DNA’s double helix, nuclear fission, pulsars, parity violation, microbial genetics, and the X/Y blueprint of sex determination. From there we move through materials and medicine—Kevlar’s lifesaving strength, Scotchgard’s spill-proof chemistry, a windshield wiper that made storms drivable, a leprosy treatment unlocked by elegant esterification, and a radical shift from trial-and-error to rational drug design that led to antivirals, leukemia therapies, and organ transplantation.The creative and communications revolutions get their due, too. Hear how an actress-engineer, Hedy Lamarr, co-invented frequency hopping that later underpinned Wi‑Fi, Bluetooth, and GPS. Track Monopoly’s roots to Elizabeth Magie’s Landlord’s Game and its original lesson about monopoly power. Step into a courtroom where Margaret Keane proves authorship by painting under oath. Rewind to Alice Guy Blaché, who turned flickering experiments into narrative cinema and ran one of America’s earliest studios. Each story reveals how intellectual property—patents, copyrights, and attribution—can either tether ideas to their makers or let them drift into anonymity.Threaded through every segment is a practical takeaway: curiosity starts discovery, precision proves it, and recognition completes it. We name the Matilda effect and show how institutions, markets, and timing shaped who got the prize and who got footnoted. By linking breakthroughs to their true authors, we build a more accurate map of progress and a wider on-ramp for future innovators. If these stories surprised you, share them, subscribe for more plain-talk IP, and leave a review with the one name you think should be taught in every classroom.Send a textCheck out "Protection for the Inventive Mind" – available now on Amazon in print and Kindle formats. The views and opinions expressed (by the host and guest(s)) in this podcast are strictly their own and do not necessarily reflect the official policy or position of the entities with which they may be affiliated. This podcast should in no way be construed as promoting or criticizing any particular government policy, institutional position, private interest or commercial entity. Any content provided is for informational and educational purposes only.
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  3. The Patent Behind the Podium: Innovation at the Olympic Games
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  5. Case Study: How Intellectual Property Runs the Super Bowl

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