Reimagining Intellectual Property in the Age of Luxury Tech: I’m curating this exclusive side event in Geneva on September 1 during the Luxury Innovation Summit. Limited seats, apply now to join the conversation.

On this episode, we discuss how the explosive growth of the influencer economy has created a fascinating new frontier in intellectual property law, where personal brands clash with corporate interests and digital avatars raise unprecedented legal questions.

This episode unpacks the high-stakes IP battles reshaping the $20 billion influencer industry, revealing how savvy creators protect their most valuable asset, their identity. Through compelling case studies like Charli D’Amelio’s strategic trademark registrations and the legendary “Battle of the Kylies” between Jenner and Minogue, we explore how influencers transform fleeting social media fame into lasting, legally-protected brand equity.

But the legal landscape doesn’t just apply to human influencers. We venture into the uncanny valley of virtual personalities like Lil Miquella and Noonoouri, examining how these digital beings, composed entirely of intellectual property, navigate contracts, licensing, and disclosure requirements. As luxury brands increasingly embrace these pixel-perfect ambassadors who never age and never sleep, the boundaries between creative assets and personas continue to blur.

The global response to these challenges reveals fascinating cultural and legal differences. From Tennessee’s groundbreaking AI-ELVIS Act protecting voice rights to China’s comprehensive regulations on “deep synthesis” content, we witness how legal frameworks worldwide are evolving to address deepfakes, digital cloning, and the ownership of virtual identities.

Whether you’re an influencer building your personal brand, a marketer navigating partnership agreements, or simply curious about the legal infrastructure behind social media fame, this episode offers crucial insights into who truly owns your digital presence—and how to protect it. Remember: in the high-stakes world of influence, the law isn’t here to rain on your parade; it’s here to ensure you own the parade itself.

Subscribe now to explore the intersection of intellectual property and digital influence, and join us at the Luxury Innovation Summit 2025 in Geneva this September for our special event on IP in the age of luxury technology.

What Kind of Negotiator Are You, Really? – Intangiblia™

You can walk into a negotiation thinking you only need a number, a percentage, a quick yes. Then it turns into a psychological chess match where “standard terms” and sudden urgency start rewriting the value of what you built. We step back and treat negotiation the way innovators and creators need to treat it: as a moment where strategy, judgment, and intellectual property protection collide.We share a simple framework from Protection for the Inventive Mind that turns messy deal conversations into something you can actually navigate. We explain the five negotiation hats and when to wear each one: Chef Hat preparation so you know your floor and non-negotiables before anyone tests them, Top Hat positioning so your invention, brand, design, or know-how lands as commercial impact, Winter Hat flexibility so you can restructure terms without collapsing, Beach Hat communication so the tone stays productive, and Police Hat defense so you can slow down, question vagueness, and catch hidden risk in “boilerplate” contract language.Then we get personal and practical: what happens when pressure enters the room. We walk through five negotiation styles competitive, collaborative, accommodating, avoiding, and analytical and show how each can win the moment or lose the deal if you rely on it blindly. The goal is not a new personality. It’s a better ability to choose your approach in licensing negotiations, partnership talks, investor conversations, and IP agreements.If this helps you, subscribe, share it with someone heading into a deal, and leave a review so more creators can negotiate with clarity and protect what they’ve built.Send us Fan MailCheck out "Protection for the Inventive Mind" – available now on Amazon in print and Kindle formats.The views and opinions expressed (by the host and guest(s)) in this podcast are strictly their own and do not necessarily reflect the official policy or position of the entities with which they may be affiliated. This podcast should in no way be construed as promoting or criticizing any particular government policy, institutional position, private interest or commercial entity. Any content provided is for informational and educational purposes only.

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5. Case Study: The Intellectual Property World of Nintendo 20:00