Ideas don’t turn into impact on excitement alone. They need structure, ownership, and trust. We sit down with Mark, an IP advisor and blockchain compliance expert. We unpack how intangible assets—patents, trademarks, copyrights, code, data, and even carbon credits—quietly drive growth. These assets also shape risk across industries. We dig into the hidden engine of value that most founders overlook: dormant IP.

Mark walks us through practical IP audits. These audits help surface what you already own. This includes unique processes and datasets. It also encompasses brand equity you can license or franchise. He explains why mindset comes first. Then come market size and timing. This sequence determines whether you defend aggressively, collaborate through licensing, or wait for the right moment.

On the Web3 front, we challenge the myth that crypto is lawless. Clear names, protected code, and compliant launches build the trust that filters copycats, supports valuation, and attracts serious capital. Sustainability threads through the conversation as we explore carbon markets and climate finance. Carbon may be intangible, but the credits and systems around it require rigorous legal frameworks. Mark shares how IP strategy supports climate tech adoption —from discovery to cross-border licensing—scaling faster than opening new offices.

We also dive into brand stewardship beyond the certificate. This includes monitoring registries, enforcing quickly, and using licensing to expand with lower risk. Along the way, we look ahead to more innovative tools. These include AI assessing brand strength. We also consider interoperable IP revenue tracking and policy incentives for climate-aligned inventions. If you’re building at the edge of tech, this will guide you. If you’re building at the edge of climate, this is your guide. It’s your playbook for turning the invisible into a compounding advantage. Hear how to protect before you launch, design risk into your roadmap, and monetize the assets you already have.

Subscribe to the channel. Share with a founder who needs this. Leave a review with the one IP question you want answered next.

Playing Around INTA 2026: A Scenario Game for IP Lawyers – Intangiblia™

We’re in London at the INTA 2026 Annual Meeting, but we’re not doing a standard conference recap. We wanted to show how intellectual property work can be creative, inventive, and even fun, so we built THE INVENTIVE MINDSET GAME, a scenario game, and handed real IP lawyers a stack of tricky client prompts.Each prompt forces a choice: do you follow the client’s exact instructions, take an inventive counseling path, bring in an AI assist tool, or throw a curveball and plan for the worst-case scenario. From a smart home invention to a viral character and an influencer launching a skincare line, we dig into the practical decisions behind patent strategy, trademark protection, and copyright, including how to think about prior art, claim scope, brand control, and what “commercialization” actually demands.We also talk about the unglamorous but critical details that can make or break an IP strategy: picking the right trademark classes, avoiding coverage that doesn’t match the business, and sequencing filings when budgets are tight. If you’re a founder, creator, in-house counsel, or just curious about how IP law works in the real world, you’ll leave with clearer mental models and sharper questions to ask before you file anything.Subscribe for more stories and practical IP insights, share this with a friend building a brand, and leave a review if the game format helped you think differently about IP. What would you choose first: safe, inventive, AI-assisted, or curveball?Send us Fan MailCheck out "Protection for the Inventive Mind" – available now on Amazon in print and Kindle formats.The views and opinions expressed (by the host and guest(s)) in this podcast are strictly their own and do not necessarily reflect the official policy or position of the entities with which they may be affiliated. This podcast should in no way be construed as promoting or criticizing any particular government policy, institutional position, private interest or commercial entity. Any content provided is for informational and educational purposes only.

1. Playing Around INTA 2026: A Scenario Game for IP Lawyers 08:56
2. Sports As IP Strategy 15:15
3. The Afterlife of Innovation: Can IP Outlive the Business That Created It? 19:44
4. Case Study: Lindt’s Gold Bunny Trademark Saga 22:40
5. What Kind of Negotiator Are You, Really? 39:39