Podcast

Marc Luanghy – Fortifying Brands, Decoding Risk: Innovation, IP, and the Path to Sustainable Growth

Ideas don’t turn into impact on excitement alone. They need structure, ownership, and trust. We sit down with Mark, an IP advisor and blockchain compliance expert. We unpack how intangible assets—patents, trademarks, copyrights, code, data, and even carbon credits—quietly drive growth. These assets also shape risk across industries. We dig into the hidden engine of value that most founders overlook: dormant IP.

Mark walks us through practical IP audits. These audits help surface what you already own. This includes unique processes and datasets. It also encompasses brand equity you can license or franchise. He explains why mindset comes first. Then come market size and timing. This sequence determines whether you defend aggressively, collaborate through licensing, or wait for the right moment.

On the Web3 front, we challenge the myth that crypto is lawless. Clear names, protected code, and compliant launches build the trust that filters copycats, supports valuation, and attracts serious capital. Sustainability threads through the conversation as we explore carbon markets and climate finance. Carbon may be intangible, but the credits and systems around it require rigorous legal frameworks. Mark shares how IP strategy supports climate tech adoption —from discovery to cross-border licensing—scaling faster than opening new offices.

We also dive into brand stewardship beyond the certificate. This includes monitoring registries, enforcing quickly, and using licensing to expand with lower risk. Along the way, we look ahead to more innovative tools. These include AI assessing brand strength. We also consider interoperable IP revenue tracking and policy incentives for climate-aligned inventions. If you’re building at the edge of tech, this will guide you. If you’re building at the edge of climate, this is your guide. It’s your playbook for turning the invisible into a compounding advantage. Hear how to protect before you launch, design risk into your roadmap, and monetize the assets you already have.

Subscribe to the channel. Share with a founder who needs this. Leave a review with the one IP question you want answered next.

What Kind of Negotiator Are You, Really? – Intangiblia™

You can walk into a negotiation thinking you only need a number, a percentage, a quick yes. Then it turns into a psychological chess match where “standard terms” and sudden urgency start rewriting the value of what you built. We step back and treat negotiation the way innovators and creators need to treat it: as a moment where strategy, judgment, and intellectual property protection collide.We share a simple framework from Protection for the Inventive Mind that turns messy deal conversations into something you can actually navigate. We explain the five negotiation hats and when to wear each one: Chef Hat preparation so you know your floor and non-negotiables before anyone tests them, Top Hat positioning so your invention, brand, design, or know-how lands as commercial impact, Winter Hat flexibility so you can restructure terms without collapsing, Beach Hat communication so the tone stays productive, and Police Hat defense so you can slow down, question vagueness, and catch hidden risk in “boilerplate” contract language.Then we get personal and practical: what happens when pressure enters the room. We walk through five negotiation styles competitive, collaborative, accommodating, avoiding, and analytical and show how each can win the moment or lose the deal if you rely on it blindly. The goal is not a new personality. It’s a better ability to choose your approach in licensing negotiations, partnership talks, investor conversations, and IP agreements.If this helps you, subscribe, share it with someone heading into a deal, and leave a review so more creators can negotiate with clarity and protect what they’ve built.Send us Fan MailCheck out "Protection for the Inventive Mind" – available now on Amazon in print and Kindle formats.The views and opinions expressed (by the host and guest(s)) in this podcast are strictly their own and do not necessarily reflect the official policy or position of the entities with which they may be affiliated. This podcast should in no way be construed as promoting or criticizing any particular government policy, institutional position, private interest or commercial entity. Any content provided is for informational and educational purposes only.
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