Marc Luanghy – Fortifying Brands, Decoding Risk: Innovation, IP, and the Path to Sustainable Growth

Ideas don’t turn into impact on excitement alone. They need structure, ownership, and trust. We sit down with Mark, an IP advisor and blockchain compliance expert. We unpack how intangible assets—patents, trademarks, copyrights, code, data, and even carbon credits—quietly drive growth. These assets also shape risk across industries. We dig into the hidden engine of value that most founders overlook: dormant IP.

Mark walks us through practical IP audits. These audits help surface what you already own. This includes unique processes and datasets. It also encompasses brand equity you can license or franchise. He explains why mindset comes first. Then come market size and timing. This sequence determines whether you defend aggressively, collaborate through licensing, or wait for the right moment.

On the Web3 front, we challenge the myth that crypto is lawless. Clear names, protected code, and compliant launches build the trust that filters copycats, supports valuation, and attracts serious capital. Sustainability threads through the conversation as we explore carbon markets and climate finance. Carbon may be intangible, but the credits and systems around it require rigorous legal frameworks. Mark shares how IP strategy supports climate tech adoption —from discovery to cross-border licensing—scaling faster than opening new offices.

We also dive into brand stewardship beyond the certificate. This includes monitoring registries, enforcing quickly, and using licensing to expand with lower risk. Along the way, we look ahead to more innovative tools. These include AI assessing brand strength. We also consider interoperable IP revenue tracking and policy incentives for climate-aligned inventions. If you’re building at the edge of tech, this will guide you. If you’re building at the edge of climate, this is your guide. It’s your playbook for turning the invisible into a compounding advantage. Hear how to protect before you launch, design risk into your roadmap, and monetize the assets you already have.

Subscribe to the channel. Share with a founder who needs this. Leave a review with the one IP question you want answered next.

Mikaela Taivassalo: Keeping Minority Languages Alive In A Digital Book World Intangiblia™

What happens when a writer who cracked the code at four grows up to lead a nation’s authors in a rapidly changing book economy? We sit down with Mikaela, president of the Society of Swedish Authors in Finland, to explore how love of language becomes both a creative engine and a shield for cultural diversity. From her early sense of writing as a private room for thinking to the public work of advocacy, she opens up about balancing solitude with leadership and why literature functions as democratic infrastructure, not a luxury.We travel through the pressures squeezing small-language communities: declining deep reading, a tilt toward entertainment-first publishing, and the quiet erosion of literary biodiversity. Mikaela lays out a sharper toolkit for authors—time-limited contracts, firm retention of rights, and royalty transparency that turns opaque audiobook streaming into accountable income. She explains how “seconds listened” distorts value and why publishers must partner with writers to demand clear reporting from platforms.The conversation tackles AI head-on. Who decides if a text becomes training data, and who gets paid when machines learn from human craft? Mikaela’s north star is straightforward: transparency, consent, and fair remuneration across borders, with practical licensing paths that scale from Finland to Europe and beyond. We round out with the fuel that keeps risk-taking alive—grants, mentorship, translation, and cross-border alliances that link Finland-Swedish literature to Nordic and European readers—plus one structural move that could lift the whole ecosystem: zero VAT on books, from print to audio.If you care about author rights, minority languages, and the future of reading, this conversation offers clarity and next steps. Subscribe, share with a friend who loves books, and leave a review to help more listeners find the show. What change would you make first: fairer contracts, AI licensing, or zero book VAT?Send us Fan MailCheck out "Protection for the Inventive Mind" – available now on Amazon in print and Kindle formats.The views and opinions expressed (by the host and guest(s)) in this podcast are strictly their own and do not necessarily reflect the official policy or position of the entities with which they may be affiliated. This podcast should in no way be construed as promoting or criticizing any particular government policy, institutional position, private interest or commercial entity. Any content provided is for informational and educational purposes only.
  1. Mikaela Taivassalo: Keeping Minority Languages Alive In A Digital Book World
  2. Season 8
  3. Playing Around INTA 2026: A Scenario Game for IP Lawyers
  4. Sports As IP Strategy
  5. The Afterlife of Innovation: Can IP Outlive the Business That Created It?

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