Anna Aseeva – Sustainable by Code: Rethinking Tech Governance from IP to AI

What if the rules we write today could make tomorrow’s technology more human, safer, and genuinely worth wanting? We sit down with Anna Aseeva, a legal strategist working at the intersection of sustainability, intellectual property, and AI, to map a smarter path for digital innovation that starts with design and ends with systems people trust.

We dig into the significant shifts shaping tech governance right now. Anna explains a practical model for aligning IP and sustainability: protect early to nurture fragile ideas through sandboxes and investment, then open up mature solutions with licensing that shares benefits and safeguards intent. 

This conversation is equally about culture and code. We talk about legal design that reads like plain talk, citizen participation that turns evidence into policy input, and civic apps that could let communities steer platform rules. We cover digital sustainability beyond emissions—lighter websites, greener hosting, and product decisions that fight digital obesity and planned obsolescence. And we don’t shy away from the realities of AI: hallucinated footnotes, invented coauthors, and the simple fixes that come from a careful human in the loop.

If you’re a builder or curious listener who wants technology to serve people and planet, you’ll find clear takeaways: design for sustainability from day one, keep humans in charge of final decisions, protect what’s fragile, open what’s ready, and invite people into the process. 

Subscribe, share with a friend, and tell us: where should human review be non-negotiable?

Check out “Protection for the Inventive Mind” – available now on Amazon in print and Kindle formats.

The Afterlife of Innovation: Can IP Outlive the Business That Created It? Intangiblia™

A company can vanish from your pocket and still show up in court and that is not a metaphor. We take a hard look at the afterlife of innovation and the real business question behind it: can intellectual property outlive the company that created it, and if so, what legal structures make that possible?We trace six vivid case studies that turn “failed products” into ongoing value. BlackBerry shows how patent monetization and portfolio restructuring can create immediate liquidity while keeping a long royalty tail and upside participation. Nokia shows what happens when IP moves from consumer devices into network infrastructure, where standards essential patents and FRAND commitments can produce durable, recurring IP licensing revenue. Ericsson takes the same idea and makes it operational, using deals that shift ownership to specialist entities while retaining tiered revenue shares, aligning incentives and keeping the program disciplined.Then the tone gets sharper: Nortel reveals how bankruptcy restructuring can turn patents into the centerpiece of an estate, driving auctions and creditor recovery. Kodak demonstrates how timing, litigation risk, title clarity, and negotiation pressure can reshape patent portfolio valuation, even when the underlying innovation is strong. Technicolor closes the loop with a deal engineered like a financial instrument: cash up front, future revenue participation, and a license back to keep operating.If your business changed tomorrow, would your intellectual property still be creating value? Subscribe, share this with your team, and leave a review with the one IP strategy you want us to unpack next.Send us Fan MailCheck out "Protection for the Inventive Mind" – available now on Amazon in print and Kindle formats.The views and opinions expressed (by the host and guest(s)) in this podcast are strictly their own and do not necessarily reflect the official policy or position of the entities with which they may be affiliated. This podcast should in no way be construed as promoting or criticizing any particular government policy, institutional position, private interest or commercial entity. Any content provided is for informational and educational purposes only.
  1. The Afterlife of Innovation: Can IP Outlive the Business That Created It?
  2. Case Study: Lindt’s Gold Bunny Trademark Saga
  3. What Kind of Negotiator Are You, Really?
  4. Founders, Funders, Futures: Rising at Start Summit 2026
  5. The Legal Dugout: Baseball’s Intellectual Property All Stars

The views and opinions expressed (by the host and guest(s)) in this podcast are strictly their own and do not necessarily reflect the official policy or position of the entities with which they may be affiliated. This podcast should in no way be construed as promoting or criticizing any particular government policy, institutional position, private interest or commercial entity. Any content provided is for informational and educational purposes only.

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