What if the rules we write today could make tomorrow’s technology more human, safer, and genuinely worth wanting? We sit down with Anna Aseeva, a legal strategist working at the intersection of sustainability, intellectual property, and AI, to map a smarter path for digital innovation that starts with design and ends with systems people trust.

We dig into the significant shifts shaping tech governance right now. Anna explains a practical model for aligning IP and sustainability: protect early to nurture fragile ideas through sandboxes and investment, then open up mature solutions with licensing that shares benefits and safeguards intent. 

This conversation is equally about culture and code. We talk about legal design that reads like plain talk, citizen participation that turns evidence into policy input, and civic apps that could let communities steer platform rules. We cover digital sustainability beyond emissions—lighter websites, greener hosting, and product decisions that fight digital obesity and planned obsolescence. And we don’t shy away from the realities of AI: hallucinated footnotes, invented coauthors, and the simple fixes that come from a careful human in the loop.

If you’re a builder or curious listener who wants technology to serve people and planet, you’ll find clear takeaways: design for sustainability from day one, keep humans in charge of final decisions, protect what’s fragile, open what’s ready, and invite people into the process. 

Subscribe, share with a friend, and tell us: where should human review be non-negotiable?

Check out “Protection for the Inventive Mind” – available now on Amazon in print and Kindle formats.

Playing Around INTA 2026: A Scenario Game for IP Lawyers – Intangiblia™

We’re in London at the INTA 2026 Annual Meeting, but we’re not doing a standard conference recap. We wanted to show how intellectual property work can be creative, inventive, and even fun, so we built THE INVENTIVE MINDSET GAME, a scenario game, and handed real IP lawyers a stack of tricky client prompts.Each prompt forces a choice: do you follow the client’s exact instructions, take an inventive counseling path, bring in an AI assist tool, or throw a curveball and plan for the worst-case scenario. From a smart home invention to a viral character and an influencer launching a skincare line, we dig into the practical decisions behind patent strategy, trademark protection, and copyright, including how to think about prior art, claim scope, brand control, and what “commercialization” actually demands.We also talk about the unglamorous but critical details that can make or break an IP strategy: picking the right trademark classes, avoiding coverage that doesn’t match the business, and sequencing filings when budgets are tight. If you’re a founder, creator, in-house counsel, or just curious about how IP law works in the real world, you’ll leave with clearer mental models and sharper questions to ask before you file anything.Subscribe for more stories and practical IP insights, share this with a friend building a brand, and leave a review if the game format helped you think differently about IP. What would you choose first: safe, inventive, AI-assisted, or curveball?Send us Fan MailCheck out "Protection for the Inventive Mind" – available now on Amazon in print and Kindle formats.The views and opinions expressed (by the host and guest(s)) in this podcast are strictly their own and do not necessarily reflect the official policy or position of the entities with which they may be affiliated. This podcast should in no way be construed as promoting or criticizing any particular government policy, institutional position, private interest or commercial entity. Any content provided is for informational and educational purposes only.

1. Playing Around INTA 2026: A Scenario Game for IP Lawyers 08:56
2. Sports As IP Strategy 15:15
3. The Afterlife of Innovation: Can IP Outlive the Business That Created It? 19:44
4. Case Study: Lindt’s Gold Bunny Trademark Saga 22:40
5. What Kind of Negotiator Are You, Really? 39:39

The views and opinions expressed (by the host and guest(s)) in this podcast are strictly their own and do not necessarily reflect the official policy or position of the entities with which they may be affiliated. This podcast should in no way be construed as promoting or criticizing any particular government policy, institutional position, private interest or commercial entity. Any content provided is for informational and educational purposes only.