Every business (yes every business) has intangible assets, which may increase its market value, competition and efficiency.
It is not about registering before the national, regional or international authority every element that could potentially gain monetary value; it is about productively managing those assets by first identifying which are actually worth protecting.
Once you have properly conducted an internal review of your intangible potential you can proceed to find legal advice on which will be the best way to protect them. Beware of admitting registration of everything everywhere, as maintaining registration is often costly. If you do not have any idea on what could be an intangible asset you may also seek legal advice on that matter, such as preliminary study or legal opinion.