The upcoming side event in Geneva on September 1 during the Luxury Innovation Summit will address the evolving landscape of intellectual property (IP) amid the influencer economy. This session will explore how the booming $20 billion sector collides with IP law, spotlighting cases like Charli D’Amelio’s trademark strategies and the “Battle of the Kylies.” It will delve into both human influencers and virtual personalities like Lil Miquella, underscoring the challenges of contracts and licensing. As global laws adapt to issues like deepfakes and virtual identity rights, participants will gain insight into safeguarding their digital presence and brand equity in a rapidly changing environment. Continue reading Season 5, Episode 21. Influencers, Inc.: Chasing Clout, Creating Clones