Tag: IP Strategy

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Marc Luanghy – Fortifying Brands, Decoding Risk: Innovation, IP, and the Path to Sustainable Growth

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Ideas don’t turn into impact on excitement alone. They need structure, ownership, and trust. We sit down with Mark, an IP advisor and blockchain compliance expert. We unpack how intangible assets—patents, trademarks, copyrights, code, data, and even carbon credits—quietly drive … Continue reading Marc Luanghy – Fortifying Brands, Decoding Risk: Innovation, IP, and the Path to Sustainable Growth

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Season 5, Episode 27. The Art of Licensing: Turning Ideas into Empires

leticiacaminero

Every masterpiece you’ve ever consumed likely passed through a licensing agreement first. That catchy song in your favorite commercial? Licensed. The superhero logo on your coffee mug? Licensed. The technology powering your smartphone? Licensed hundreds of times over. Licensing represents … Continue reading Season 5, Episode 27. The Art of Licensing: Turning Ideas into Empires