Every masterpiece you’ve ever consumed likely passed through a licensing agreement first. That catchy song in your favorite commercial? Licensed. The superhero logo on your coffee mug? Licensed. The technology powering your smartphone? Licensed hundreds of times over. Licensing represents … Continue reading Season 5, Episode 27. The Art of Licensing: Turning Ideas into Empires
The upcoming side event in Geneva on September 1 during the Luxury Innovation Summit will address the evolving landscape of intellectual property (IP) amid the influencer economy. This session will explore how the booming $20 billion sector collides with IP law, spotlighting cases like Charli D’Amelio’s trademark strategies and the “Battle of the Kylies.” It will delve into both human influencers and virtual personalities like Lil Miquella, underscoring the challenges of contracts and licensing. As global laws adapt to issues like deepfakes and virtual identity rights, participants will gain insight into safeguarding their digital presence and brand equity in a rapidly changing environment. Continue reading Season 5, Episode 21. Influencers, Inc.: Chasing Clout, Creating Clones
The episode of Intangiblia delves into the valuation of intellectual property (IP), highlighting its true worth in legal and commercial contexts. Through landmark cases, the podcast discusses methodologies for valuing IP and illustrates how values differ globally, emphasizing the importance of pricing and proof in protecting creative work. Continue reading Season 5, Episode 15. Worth Fighting For: IP, Lawsuits, and the Art of Valuation
Intangible Law 