Step beyond the glossy facade of fashion into the fierce legal battlegrounds where iconic footwear brands fight tooth and nail to protect their signature designs. From the vibrant red soles of Christian Louboutin to the humble foam clogs of Crocs, the most recognizable shoes in the world have sparked global intellectual property wars with stakes in the millions.

Louboutin’s journey through courts worldwide reveals how differently countries interpret trademark protection. While his red sole secured recognition as a valid trademark in the US (but only when contrasting with the rest of the shoe), he faced defeat in France against Zara yet triumphed in the Netherlands and China. These jurisdiction-specific battles highlight how fragmented global IP protection can be, forcing brands to fight the same war on multiple fronts.

The Manolo Blahnik saga in China demonstrates the perils of trademark squatting, with the legendary designer locked out of using his own name for 22 years until China’s Supreme People’s Court finally ruled in his favor in 2022. Meanwhile, Crocs transformed from counterfeit victim to accused party, first winning import bans against 20+ knockoff brands before facing accusations of falsely advertising patent protections they didn’t possess.

The digital age has created new pitfalls, as Puma discovered when Rihanna’s Instagram posts of their collaborative Fenty Creeper invalidated their design protection in Europe by starting the clock on the 12-month disclosure grace period. Even tech innovations face fierce battles, with Nike aggressively protecting its Flyknit technology against competitors like Lululemon, while comfort-focused Skechers surprised everyone by successfully challenging luxury powerhouse Hermès over sole designs.

These cases reveal crucial lessons for creators and businesses: secure your IP early and globally, develop truly distinctive designs that consumers immediately associate with your brand, understand how protection varies by country, and recognize that even seemingly mundane innovations can represent valuable intellectual property worth defending. Whether you’re fascinated by fashion, intellectual property law, or business strategy, these high-stakes battles showcase how the soul of a brand often lies in its sole.

Granit Zela: The Job Where You Argue With Every Sentence – Intangiblia™

A great translation can feel effortless, which is exactly why so many people underestimate what it takes. We sit down with Granit Zela, an Albanian poet, writer, university lecturer, and award-winning literary translator, to get honest about the craft behind “bringing a book into another language” and the real intellectual property questions hiding inside every sentence.Granit takes us back to an isolated childhood in northeastern Albania, where discovering his father’s small library became a turning point. From Jules Verne to 1001 Nights, he explains how reading created passageways out of loneliness and toward authorship, and why that early relationship with words still shapes how he writes and translates today.From there, we zoom out to the larger literary ecosystem: Forum 26, cultural exchange, and what smaller language communities need to remain vibrant in an era of global platforms and dominant languages. We also get practical and specific about translator rights and publishing norms: clear contracts, proper attribution, transparency, and fair remuneration, grounded in one powerful idea that should guide copyright law and copyright reform alike: the literary translator is the author of the translation.We close with the stakes for sustainability and the future, including digital publishing and AI training on books. If technology changes everything, how do we keep consent, control, and fair pay from disappearing? Subscribe to Intangibilia, share this conversation with your network, and leave a review with your take on what “fair” should mean for authors and translators.Send us Fan MailCheck out "Protection for the Inventive Mind" – available now on Amazon in print and Kindle formats.The views and opinions expressed (by the host and guest(s)) in this podcast are strictly their own and do not necessarily reflect the official policy or position of the entities with which they may be affiliated. This podcast should in no way be construed as promoting or criticizing any particular government policy, institutional position, private interest or commercial entity. Any content provided is for informational and educational purposes only.

1. Granit Zela: The Job Where You Argue With Every Sentence 38:25
2. Margrét Tryggvadóttir: How Author Protects Stories In The Age Of Streaming And AI 50:59
3. Helen Epega: Opera, Synesthesia, and the Invention of Access 37:15
4. John Degen: Celebrating Authors, Protecting Creativity 38:10
5. Cécile Deniard: The Human Voice Inside Every Translation 01:15:57