Tag: brand identity

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Season 4, Episode 4. Erik M. Pelton – Building a Bold Brand: The Foundations of Trademark Protection

leticiacaminero

Erik Pelton, a trademark attorney, offers insights on creating memorable brands that are legally secure. He emphasizes avoiding common branding mistakes and highlights the importance of early trademark protection for small businesses. Personal stories illustrate the complexities of trademark infringement and proactive intellectual property strategies for sustainable growth. Continue reading Season 4, Episode 4. Erik M. Pelton – Building a Bold Brand: The Foundations of Trademark Protection

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Season 4, Episode 2. Shalini Sitamaran – Turning Brand Identity into Profit

leticiacaminero

Join Leticia Caminero and IP expert Shalini Sitamaran in this thrilling episode of Intangiblia as they unveil transformative strategies for monetizing trademarks. Discover innovative approaches like licensing and collaborations while navigating the dynamic landscape of influencer marketing. Equip yourself with insights to revolutionize your brand in today’s digital realm! Continue reading Season 4, Episode 2. Shalini Sitamaran – Turning Brand Identity into Profit