Tag: Brand strategy

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Marc Luanghy – Fortifying Brands, Decoding Risk: Innovation, IP, and the Path to Sustainable Growth

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Ideas don’t turn into impact on excitement alone. They need structure, ownership, and trust. We sit down with Mark, an IP advisor and blockchain compliance expert. We unpack how intangible assets—patents, trademarks, copyrights, code, data, and even carbon credits—quietly drive … Continue reading Marc Luanghy – Fortifying Brands, Decoding Risk: Innovation, IP, and the Path to Sustainable Growth

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Season 4, Episode 4. Erik M. Pelton – Building a Bold Brand: The Foundations of Trademark Protection

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Erik Pelton, a trademark attorney, offers insights on creating memorable brands that are legally secure. He emphasizes avoiding common branding mistakes and highlights the importance of early trademark protection for small businesses. Personal stories illustrate the complexities of trademark infringement and proactive intellectual property strategies for sustainable growth. Continue reading Season 4, Episode 4. Erik M. Pelton – Building a Bold Brand: The Foundations of Trademark Protection